# Donation Impact

Donation Impact shows what your marketing actually raised — which broadcasts drove donations, and how much.

Use Donation Impact to judge a broadcast by the number that matters. Opens and clicks tell you people read your message; Donation Impact tells you it raised money. If a broadcast raised little, that's a signal to adjust the message or the audience and try again — every send teaches you something.

**Where You See It**

- In each broadcast's row: the $ Raised column on the Broadcasts table shows that broadcast's impact at a glance.
- Per broadcast: choose View Payments on a broadcast's row to open a drilldown of the payments it drove, with the amount raised and payment count.
- On the Home page: the Marketing analytics tab summarizes the amount raised by your marketing, donations driven, and your top campaigns.
- On a payment: a payment's detail panel includes a Donation Impact section naming the broadcast that drove it, plus the donor's touch history.

**Confirmed vs Likely**

Each attributed donation is labeled with how confident the match is:

- **Confirmed**: the donor clicked a link in that broadcast and then donated. This is direct proof the message drove the gift.
- **Likely**: the donor received the broadcast and donated within the attribution window (about 30 days), but didn't come through a tracked link — for example, they read the email and gave later from your website.

Together these give you both precision and coverage: Confirmed never overstates, and Likely catches the donors a click count would miss.

**Notes**

When a donor received more than one broadcast, the most recent one before the donation gets the credit.

A recurring donor's ongoing charges aren't credited to a broadcast that happened to arrive the same month — recurring gifts count toward the broadcast that originally started the subscription.