# Introducing Marketing

## What is Marketing

Marketing helps your organization reach donors by email, powered by the donation data already in CharityStack.

- Send [Broadcasts](https://feedback.charitystack.com/docs/marketing/broadcasts.md) — one-time Campaigns and always-on Triggers — with an AI creator that drafts the content for you.

- Target the right donors with [Segments](https://feedback.charitystack.com/docs/marketing/segments.md), including ready-made segments that update themselves.

- Keep every message on-brand with your [Brand Kit](https://feedback.charitystack.com/docs/marketing/brand-kit.md).

- See what your marketing actually raised with [Donation Impact](https://feedback.charitystack.com/docs/marketing/donation-impact.md).

- Label and find donors with [contact tags](https://feedback.charitystack.com/docs/contacts/tags.md), including AI-assisted Smart Tagging.

## Key Terms

- **Broadcast**: any message flow you send to donors. The Broadcasts page lists all of them in one table. There are two types:

- **Campaign**: a one-time scheduled send to a segment — a newsletter, an appeal, an announcement. A campaign can be a single email or a drip campaign with several spaced-out steps.

- **Trigger**: an automation that fires on events — welcome new donors, win back lapsed donors, follow up on failed payments. Set the rule once and it runs continuously.

- **Segment**: a group of donors a broadcast is sent to. Segments can be a fixed list or a dynamic filter that updates itself.

- **Brand Kit**: your logo, colors, images, tone and voice, and email header and footer, applied to what you send.

- **Donation Impact**: the donations your marketing drove, shown next to each broadcast.

## Where It Lives

Marketing has its own section in the dashboard sidebar with three pages: Broadcasts, Segments, and Brand Kit. Sending settings live in Settings under Marketing — see [Marketing Setup](https://feedback.charitystack.com/docs/marketing/marketing-setup.md).

## Availability

Marketing is included on the Base plan and above. Your plan determines how many broadcasts can be live at the same time — the Broadcasts page shows where you stand, and you can review plan options in Settings under Billing.