# Effective marketing, made _effortless._

Marketing automation built on the donation data you already have. Donor segments build themselves, AI drafts professional broadcasts in seconds, and every appeal reports exactly how much it raised.

app.charitystack.com/marketing

Raised

**$17,556** Attributed to marketing in range

Payments driven

**179** Payments from broadcasts

Broadcasts sent

**20** Broadcasts delivered in range

Avg open rate

**65.0%** Opened divided by delivered

Avg click rate

**40.0%** Clicked divided by delivered

**Winter Warmth Match** 68 payments

**$6,630**

**Spring Housing Drive** 41 payments

**$3,980**

**Neighborhood Pantry Appeal** 24 payments

**$2,220**

**Recurring Donor Welcome** 19 payments

**$1,860**

$0$2K$4K$6K$8K

**Sent**

**2,300** _100%_

**Delivered**

**2,265** _98.5%_

**Opened**

**1,676** _74.0%_

**Clicked**

**420** _18.5%_

**Paid**

**179** _7.9%_

**Winter Warmth Match** 3,820 donors · Email and SMS _Sending_

**Summer family update** 2,460 donors · Tomorrow at 10:00 AM _Scheduled_

**Recurring donor welcome** _Active_

**Failed payment recovery** _Active_

**First gift thank-you** _Active_

**Lapsed donor re-engagement** _Active_

**Event attendee follow-up** _Active_

All donors **2,456 _contacts_**

Recurring donors **1,248 _contacts_**

Spring Benefit guests **864 _contacts_**

First-time donors **629 _contacts_**

Major donor prospects **384 _contacts_**

Recurring donor welcome **14 _broadcasts_**

Spring Benefit guests **9 _broadcasts_**

Chicago monthly givers **7 _broadcasts_**

Event attendees **5 _broadcasts_**

Major donor prospects **3 _broadcasts_**

## Your marketing should be _powered_ by your donations.

Donations live in one tool. Marketing lives in another. Your marketing strategy lacks the insight sitting in your donation data.

CharityStack keeps donations and marketing together, and helps every donation empower the next one.

With CharityStack every gift educates the next ask

With CharityStack every send drives more donations

## Marketing success, measured in dollars.

Since CharityStack captures your donations, it ties every email and SMS to the money it brought in.

- **Understand your marketing impact:** see how your marketing aided every fundraiser.
- **See what worked,** then do more of it.

Raised **$886.41** Payments **7** Contacts **1** Sent **15** Reached **15** Opened **12** Clicked **10**

|  | Date (UTC-5) | Contact | Email | Amount | Frequency | Status |  |
| --- | --- | --- | --- | --- | --- | --- | --- |
|  | 07-12-2026, 2:00 am | Ali Rabah | aliahmed@charitystack.com | $126.63 | Daily | **Succeeded** | ••• |
|  | 07-11-2026, 2:00 am | Ali Rabah | aliahmed@charitystack.com | $126.63 | Daily | **Succeeded** | ••• |
|  | 07-10-2026, 2:00 am | Ali Rabah | aliahmed@charitystack.com | $126.63 | Daily | **Succeeded** | ••• |
|  | 07-09-2026, 2:00 am | Ali Rabah | aliahmed@charitystack.com | $126.63 | Daily | **Succeeded** | ••• |
|  | 07-08-2026, 2:00 am | Ali Rabah | aliahmed@charitystack.com | $126.63 | Daily | **Succeeded** | ••• |

## Create branded broadcasts with just a few words.

Say what you want: the AI writes it, brands it, and lines up the send. Create drip broadcasts and triggers with ease.

- **Edit your design with ease:** simple drag-and-drop tools with rich multimedia support.
- **Customized to each donor:** names, gift history, and funds pulled straight from the record.

## Describe your campaign

We want to show the impact of the "Summer Support for Orphans"
fundraiser to its donors and ask them to set up recurring donations with us.

### Suggested Prompts

Matching campaign urgency blast (SMS)"Behind the scenes" story seriesDonor anniversary celebrationEvent registration drive

## Discover and leverage your best donor segments.

Tag donors and build segments in seconds with the AI chat, then use them directly in your broadcasts.

- **Synced with every gift:** a donor's next gift moves them to the right group on its own.
- **Just ask:** describe who you want to reach in words, and the AI builds the group.

## Current segment definition

Recurring donors whose most recent charge failed and hasn't recovered yet — reach out before the gift lapses.

**This segment is managed by AI.**

What contacts donated more than 3 times, but haven't given more than $75.

**2** contacts match

Name: Bob Dylan, Email: bob@charitystack.com, Phone: +14096516413
Name: Jane Doe, Email: jane@charitystack.com, Phone: +14096516413

## Your brand, pulled automatically from your website.

Drop in your website and CharityStack reads it into a brand kit. Every email the AI writes already looks like you, header to footer.

## Outreach that runs itself.

A thank-you when a first gift lands. A nudge when a donor goes quiet. A save when a recurring payment fails, before it quietly lapses. Turn one on and CharityStack watches the data and handles the rest.

### Welcome new donors

First gift message

Impact story and org mission

Recurring donation ask

### Re-engage churned donors

Gave last year, not this year

Re-engagement message

Follow-up

### Failed payment recovery

Recurring payment fails

Email follow-up

Final follow-up text

## Donor Intelligence.

Today the AI builds your broadcasts. Next, it plans them. It reads your giving and campaign history to tell you what to send, to whom, and when. One click turns a recommendation into a broadcast to review.

## Keep more of every gift. _Start free today._